We have provided the Bay area with quality hearing care for over 25 years.
Physician’s Choice Hearing Solutions: Our Story
Jim Lucas, our owner, acquired Physician’s Choice Hearing Solutions in the fall of 2020. Before that Physician’s Choice Hearing Solutions was two separate practices. Jim has been working in the audiology field all his life. Originally from Michigan, Jim’s grandfather opened a family hearing practice in 1959. Jim was a part of this family business until this past year when he decided to relocate to Florida with his family and acquired Physician’s Choice Hearing Solutions.
Our staff has decades of combined experience helping patients hear better. We are passionate about better hearing and communication, and we are proud to help the wonderful people of the Bay area improve their quality of life through better hearing.
Meet Our Experts
Jim is the owner of Physician’s Choice Hearing Solutions and is also a licensed Hearing Instrument Specialist. Jim earned his bachelor’s degree from the University of Michigan and has been helping people hear better for 25 years. Jim enjoys helping as many people as he can live an improved quality of life through better hearing. Helping people runs in his family, as Jim’s grandfather opened his own hearing clinic in Michigan in 1959. Jim is proud to continue that legacy and help patients hear what they’ve been missing. Jim recently moved to Florida with his wife and young daughter. When he’s not at work Jim enjoys spending time with his family, going to the beach, and occasionally playing golf.
Scott A. Sims
Dr. Sims has been trained to diagnose and treat hearing impairment, tinnitus, and vertigo, and he enjoys improving people’s lives through better hearing. He earned his graduate education at the University of Tennessee and performed his doctoral work at the Arizona School of Health Sciences. Dr. Sims has been practicing in Tampa for more than a decade. He is clinically certified in Audiology by the American Speech-Language Hearing Association. He is a fellow of the American Academy of Audiology, the Florida Academy of Audiology, and the Florida Speech-Language Hearing Association.
Monica is a licensed Hearing Instrument Specialist. Her caring nature and excellent listening skills helps in the assessment and treatment of our patients. Monica is a member of the Florida Society of Hearing Healthcare Professionals and the International Society of Hearing. She has also completed training in cerumen management.
Monica’s favorite part of the job is that she can truly make a difference in someone else’s life. Patients sometimes tell us about bad experiences with hearing aids and the hearing aid industry in general, and Monica is determined to break those stereotypes with superior technology and excellent patient care. When she is not working, Monica enjoys painting, entertaining family and friends, and watching her children play sports.
Michelle is a member of the Florida Society of Hearing Healthcare Professionals and the International Society of Hearing. She furthered her studies and received a national board certification in hearing instrument sciences. Michelle has also completed training in cerumen management. She has been dispensing hearing aids since 2006. Michelle was a combat medic in the United States Army for seven years and received the rank of sergeant. She is also a graduate of St. Petersburg Junior College with an AA degree in pre-nursing.
Michelle chose the hearing profession because her mother lost her hearing when Michelle was in first grade. It wasn’t until Michelle’s senior year of high school that her mother got a hearing aid for the first time, and she cried at being able to hear things she hadn’t heard in years. Living with the impact of that first hearing aid made an impression on Michelle and inspired her to give that same experience to others, which she does every day now. In her free time, Michelle enjoys reading, going to the beach, cooking out, and spending time with her motley crew of pets and her family.
How We Give Back to Our Community
At Physician’s Choice Hearing Solutions, we value our patients, that’s why we do our best to give back to our community. Our Outreach Program involves regularly scheduled clinics available at various locations throughout the Pinellas-Pasco-Hernando counties. We offer services such as:
- Video Otoscope examination of the ear to detect for wax blockage
- Cerumen Management (ear wax removal)
- Hearing Aid Cleaning
- Hearing Aid Repair (most makes and models)
- Hearing Screenings
- Patient Hearing Aid Adjustments
We can also schedule you for a complete hearing evaluation at no-charge should it seem necessary.
Locations we serve:
- Cares Hudson Senior Enrichment Center (open to the public)
- Atria Baypoint Village the 2nd floor Bingo Room
- Atria Windsor Woods the 2nd floor Activity Room
- St. Marks Village Highland Lakes the Activity Room
- St. Marks Village the Hobby Room
- Cares Elfers Senior Center (open to the public)
- Timberpines Country Club the Lodge. Please call the Lodge to schedule an appointment.
- Heritage Pines Country Club
Financing & Insurance
We accept most major insurances and are providers for most major 3rd party insurance hearing aid benefits. We also participate with CareCredit. Call our office for more information.
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